Studies have shown that Internet users don’t hang around much longer than 8.6 seconds for a page to download. With just a quarter of Internet users connected through broadband, do your web pages download in time? If the download time is much higher then your website is losing site visitors on a regular basis. A faster download speed therefore leads to increased usability, and Creative can increase the sales/conversion rate by 100%. Creative optimizes your web site for maximum speed. We’ll streamline your content to display faster using optimization techniques and reengineer your back-end systems to serve your content more efficiently.
HTML Optimization
As web design companies and browser manufacturers morphed HTML into the web equivalent of Adobe PageMaker, however, HTML code has become too verbose with presentational tags, scripts, and objects intermixed with structural markup. Creative optimizes and simplifies your code significantly for maximum speed, while still maintaining the functionality and visual appeal of your site. This include:
- Remove white space
- Minimize HTTP requests
- Replacing images with CSS
- Cutting the comments
- Minimizing alt attribute values
- Using conditional Meta tags
- Form Optimization
- Transform your code into a more W3C standards-compliant mode for smaller files
- Create well-formed documents, close all tags, and fully qualify and quote all attributes
- Using lowercase markup and text
- Link to external scripts, and group, compress, and defer where possible
CSS Optimization
CSS optimization is the process of minimizing your markup and CSS files for maximum speed. This includes white space removal, cutting comments, crunching color values, and embedding code with SSI. The process also has following features:
- Minimize HTTP requests by grouping external CSS files
- Link to external style sheets site-wide to cache in
- Group selectors with the same declarations and declarations with the same selectors
- Use simple selectors high in the document tree to set global and element wide styles
- Use descendant selectors to get specific without class or id selectors
- Use multiple classes to group common style declarations to save space
- Use value replication on the border, padding, and margin properties
- Use shorthand hex colors
- Use shorthand properties to optimize your CSS
- Use short class and id names
- Use relative lengths for maximum flexibility
- Remove white space
- Cut the comments
- Substitute CSS-based effects for JavaScript and images
Java Script Optimization
JavaScript is ideally suited to data validation, interactive forms, and enhancing navigation.Many authors have gone overboard with JavaScript, bulking up their sites at an alarming rate. JavaScript offers rich opportunities for file size and execution speed optimization. By using techniques like packing, compression, and obfuscation, you can realize 70% to 90% savings off the size of your JavaScript files. Optimization features include:
- Removing excess white space and comments, and using semicolons to avoid any misunderstandings
- Minimize HTTP requests by combining files and merging or embedding scripts on high traffic pages
- Compress larger external files located in the head
- Gracefully degrade avoid JavaScript-only techniques
- Crunch and obfuscate your code to shrink scripts and deter prying eyes
Web Graphics Optimization
The base page size determines the initial download speed of your pages, while the embedded content determines the total download time. Because images and multimedia make up over 50% of the average web page, it is important to pay careful attention to the number and size of your images.
Creative optimizes web graphics to minimize their size, number, and quality, and maximize cropping. Substitute CSS-based rollovers for bandwidth-hungry image-based rollovers. Replace graphic text with styled text and Use the right image format.